As the founder of the globally recognised movement Imperfectly Perfect, I am honoured to have emerged as a leading voice in the intersection of entrepreneurship and social impact. Known for my authentic storytelling, unwavering commitment to mental health advocacy, and ability to unite high-profile figures around a shared cause, I continue to make waves on the global stage.
In recent months, I have been fortunate to have delivered several high-impact keynotes to audiences ranging from aspiring entrepreneurs to corporate leaders, sharing the hard-earned lessons from my journey building a movement that now spans over 12 million people worldwide.
FROM SOLO FOUNDER TO GLOBAL CHANGE-MAKER
What started as a one-man initiative, sparked by the loss of a close friend to suicide, quickly transformed into one of the fastest-growing mental health movements in Australia. I didn’t launch with big budgets, teams, or corporate backing. Instead, I started with a camera, a message, and a deep belief in the power of vulnerability.
My photography series featuring unfiltered portraits of high-profile individuals, including actors, athletes, musicians, and entrepreneurs, served as the visual and emotional entry point to a much larger conversation around mental health.
Speaking to audiences in my keynotes, I am very transparent about the early days:
“There were no overnight wins. Just daily choices. Reaching out to people, showing up consistently, and creating something people could feel, not just see.”
THE POWER OF PURPOSE-DRIVEN BRANDING
One of my most resonant keynote themes is how to build a brand with purpose. I dissect how authenticity, not perfection, is what cut through the noise and attracted the support of over 500 public figures, including household names who rarely speak publicly about mental health.
My movement wasn’t just a campaign; it became a platform. I speak about how entrepreneurs can shift from simply building products to building platforms for change, using the business as a vehicle for both profit and purpose.
“If you’re just solving a problem, you’ll get attention. If you’re solving a problem people feel, you’ll create a movement,” he tells audiences.
KEY LESSONS FOR ENTREPRENEURS DRIVING SOCIAL IMPACT
In my most recent keynotes, I focused on what it really takes to scale a mission-driven business. My advice is grounded, strategic, and deeply human.
🔹 1. Start With One Person, Not Millions
I will always emphasise the importance of starting small, impacting one person deeply before worrying about scale. This human-centric approach helped establish credibility and momentum for what later became a global movement.
🔹 2. Use Your Story as a Catalyst, Not a Crutch
I teach founders how to use their personal narratives to connect with audiences authentically, without making it solely about themselves.
“Your story is the door. What you do with it once it’s open, that’s the movement.”
🔹 3. Strategic Visibility Over Viral Moments
While Imperfectly Perfect has enjoyed viral moments, I am quick to point out that the movement grew through consistent storytelling, community partnerships, and leveraging media appearances for long-term positioning, not short-term hype.
🔹 4. Create a Mission People Can Own
Rather than positioning myself as the face of everything, I built Imperfectly Perfect as a shared mission, one that others could champion, contribute to, and feel part of. This decentralised approach helped it gain traction across multiple countries and cultures.
IMPACT BEYOND THE STAGE
Outside of keynotes, my work continues to drive real-world change. My movement has partnered with organisations, universities, and major brands to raise awareness, provide education, and advocate for systemic change in how mental health is perceived and treated.
I also facilitate workshops, campaigns, and strategic advisory for companies seeking to embed social impact into their culture, not just their marketing.
LOOKING AHEAD
As social impact entrepreneurship becomes increasingly vital in today’s world, I remain a standout example of how one person’s vision, when coupled with action, community, and relentless empathy, can create ripples across the globe.
Through my speaking engagements, I am never, just sharing a story, I am equipping the next generation of founders with the mindset, tools, and heart needed to change the world.
To book me for your next event, simply head to the contact page today.
