For more than two decades, I’ve coached people one-on-one across the UK, New Zealand, the USA and Australia. Personal training has remained part of my professional life throughout that time, alongside the books, events, speaking, media and work I’ve built within the broader wellbeing space. It is something I have deliberately continued because coaching people directly keeps me connected to the thing that has always fascinated me about fitness: what a person is actually capable of when you give them the right training, the right challenge and the right mindset.
My experience covers far more than conventional gym training. Strength and conditioning, mobility, martial arts and pad work have all been part of my coaching for more than 20 years. I’ve trained people in different countries, different environments and at very different levels, and that breadth of experience changes the way you see a client standing in front of you. You don’t need another trainer who has memorised a list of exercises. You need someone who knows what they are looking at.
After this long in the industry, I can look at how someone moves, how they train and how they approach a challenge and start putting the pieces together. Where is their strength? Where are they restricted? What needs developing? What needs changing? What are they capable of that they don’t yet realise? And what is getting in the way? That last question matters enormously to me.
Because my work in the wider wellbeing space has meant I’ve spent years around the conversation that sits behind physical health, confidence, self-belief, identity, resilience and the way people perceive themselves. I’ve seen repeatedly that the biggest barrier to a physical goal isn’t always physical. Sometimes it’s the belief that you’re not capable. Sometimes it’s years of being disconnected from your body. Sometimes it’s expecting change immediately and losing your shit when it doesn’t happen. Sometimes it’s having spent so long comparing yourself to everyone else that you’ve forgotten to pay attention to your own progress.
That’s why I put so much emphasis on mindset within my coaching. Not as some separate motivational exercise, but because it directly affects how you train, how you respond to difficulty and whether you continue when the initial motivation wears off. I’ve spent more than 20 years refining that understanding through actual coaching. Thousands of sessions. Thousands of conversations. Different countries. Different disciplines. Different people. And that experience is what you get when you train with me.
I’m not interested in making fitness complicated to make myself look clever. I’m interested in knowing exactly what we’re working towards, understanding what needs to happen and coaching you properly through the process.
More than 20 years of coaching experience. Four countries. Multiple disciplines. A background deeply connected to fitness and wellbeing.
And still, after all these years, I want to see what you’re capable of.














